Building a Brighter Web
A decade of brilliance
Lighting the path forward
An illuminated presence
Remember earlier when we said Graypants’ site already had a robust e-commerce ecosystem? In addition to a traditional shop, the site also serves as a dealer locator, a resource for vendors and installers, and as a hub for information on the beautiful and extensive custom installs the team has done. Because of project constraints, we couldn’t afford to take this all offline and start from scratch.
We worked with Graypants to incrementally improve the biggest problem areas of their site without nuking the existing content and structure, making performance and design upgrades at every turn while retaining the core of what works best for them. The result? A beautiful web experience that extends Graypants’ brightness even farther towards their next horizons.